Identifying what clients really want & Achieving greater success through leadership, management and innovation & Observing the synergistic effect of our work & Ensuring brand loyalty.
Focus on industry expertise
We are pioneers in the legal industry for our focus on developing industry-specific expertise amongst our lawyers. This deep knowledge of our clients’ industries and the industries that drive the Turkish and global economies allow us to provide the most relevant, strategic, and timely advice to our clients.
Provide seamless client service beyond Turkey
As our clients do business around the world, we will follow them to provide advice in a global context. Our firm boasts talent with global experience and region-specific expertise. In addition to this expertise, we continue to build strong relationships with law firms around the world so that we can provide our clients with the best service, wherever their business takes them.
Deepen our client relationships
Clients have always been our top priority and we are investing even more in developing stronger relationships with them by focusing on adding value to their business and building expertise amongst their in-house teams. In addition to the legal excellence our clients expect, we are working with them to provide value in new ways.
Innovate our service delivery and business offerings
Our firm has a history of pioneering new service delivery models and new service offerings. We will stay relevant to our clients by innovating and finding new ways to help their business to provide better, more effective and efficient service.
Invest in our people
In order to provide the best service we must attract and retain the best talent. Across our firm, in every area, we are re-committing to consistent and high-level recruitment and training and to making more development opportunities available to our people. As one of Turkey’s Best Employers, this continued investment in our people is paramount to our values, to our growth, and to our success.